Whether your style is classic and traditional or bold and dramatic — it all starts with how your gown makes you feel. And nothing feels like an Allure.

Your groom loves your curves and you want to enchant him in a romantic gown that enhances your figure and exudes feminine elegance. Allure Women creates carefully crafted dresses that will inspire you and fill you with confidence, in sizes ranging from 14W-32W. Beautiful plus size clothing is a point of pride for Allure.